This is yet another makeup product I have had for such a long time, that I do not even remember when I got it.

It is the photo focus primer from wet n wild, and though I have heard good things about it, I already have a favourite eyeshadow primer. That means this primer is in for a hard time.

You can also watch this review on my YouTube channel.

Their words:

Looking for the perfect primer that preps and brightens eyelids to lockdown eyeshadow colour all day? This primer features smooth, effortless application that dries to a clear finish and keeps eye makeup in place.

My thoughts:

Why does it have colour if it is supposed to dry down clear? That idea confuses me.


Easy to apply and dried down quickly. No trouble putting it on, though the colour that the primer had, was nowhere to be seen when smeared out.


Very soft when applied. I did have some trouble with putting on the first layer of eyeshadow and had to pack on a transition shade all over the lid to be able to get a even layer. If I used eyeshadow, then tapped the excess off, the eyeshadow would just set random places on top of my lid. After putting on a base transition shade, I had no trouble blending or putting on anything else. The colour in the primer seems unnecessary as it does not give enough colour to completely null out my eyelids natural colour. It stayed on until I took it off (approx. 8 hours later) and the only real problem was how hard I had to work to make it look nice.


The tube is minimalistic, black & white, and super boring. It might be the font, or it might be the lid – nonetheless something about this packaging throws me off.


it has a “standard makeup” scent.


cruelty free – not tested on animals.


Bisabolol: Soothing agent. Skin brightening properties.

Caprylic/Capric Triglyceride: Derived from coconut oil & glycerin.  Emollient & skin replenishing. Has a mix of fatty acids that skin can use to replenish its surface and resist moisture loss. Also a thickener.

↑Lotus seed extract: Can also be called Nelumbo Nucifera. Skin-soothing and antioxidant.


Well. It made my eye makeup lock almost all day, but regarding the effortless application I do have to disagree. It was super hard to work with and it’s only real merit was how it stayed on for long.


37 DKK – 5 EURO – 6 USD

Will I use it again:

No. My usual primer is much better, and this one just does not do enough.

I am interested in hearing if you ever tried this primer before? And if you have not, I would love to hear what your favourite eye primer is! Leave me a comment below, as I would love to chat!

I hope you all have a happy life, one day at a time!


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