I recall when the Tarte Shape Tape was the most popular and spoken of concealer on the marked. Absolutely everyone talked about it, and of course everyone used it too. Well almost everyone.

Perhaps I am a bit late to the party- but nonetheless I arrived. I have been wanting to review the Tarte Shape Tape for a long while, but since I have an ocean of makeup (and don’t want it open all at once) I only just now came to try it out.

If you would rather want to watch this review; you may do it here on my YouTube Channel 😊

Their words:

Try our iconic concealer and find out why one is sold every 12 second!

-Gives complete coverage

– Gives a matte and light finish

– Easy to mix with other products

-The formula instantly helps with giving a lighter and smoother skin while giving it a firm look.

My thoughts:

I have been looking forward to this for quite a while. The good reviews have made me interested, and the fact that you can get it in 27 different colours I find amazing.


Mega soft and easy to apply. Only a little bit is needed (I used way too much the first time), and it blends into the skin easily.


It feels super soft to put on, and has a great coverage; only a little bit is needed to get a good coverage. It covered my imperfections well and stayed on until I took it off (approx.. 8 hours later).
I did find a bit of creasing around my eyes, but that can both be because I put on too much, or I was tired and already had visible bags there.


With all my heart; I absolutely hate the packaging.

The form itself is good enough (the doe-foot applicator), but the mix of gold and purple and design of the lid and the actual pattern on it I find distracting and cluttered.


Smells like paint.


Vegan and cruelty free.


There are a few things to point out regarding the ingredients of this product.

First off; there are quite a few types of fragrance in this. For a product that only goes on the skin it is not so bad, as the fragrance does not go into the skin “too much”. It is still a huge possible irritant though, and I honestly do not know what all this fragrance is doing (of good things) in this product.

Second; the listing of the ingredients. Somehow a lot of the good stuff in here is absolutely last on the ingredient list which for me is not good at all. Usually an ingredient list is written with the product that is the most of first, and last of last (to some extend, when we get down to 1% or less they can be in any order).
Which means that either: 1. There is more fragrance in this product that good ingredients. Or 2. There is less than 1% of the good ingredients in the product.
Nonetheless nothing I would shout hurrah for.

Third: Even though there are a lot of fragrance, there are also quite a bit of good ingredients; which is always lovely.

↑Helianthus Annus Seed Oil: Sunflower seed oil. Replenish, strengthen and soothe skin. Good on dry, dehydrated or compromised skin. Can help reduce signs of stress or irritation to the skin.

↑Tocopherol: A form of vitamin E. Antioxidant.

↑Butyrospermum Parkii: Shea butter. Smoothing properties, is a rich source of antioxidants & has skin-replenishing fatty acids. Great in products designed to improve dry skin.

↑Titanium Dioxide: Thickening, whitening, lubricating and sunscreen ingredient. Protects from UVA and UVB radiation.

Glycyrrhiza Glabra (licorice) root extract:  Soothing. Anti-Aging. Helps dark spots Fade and even skintone. Is an antioxidant.

Leontopodium Alpinum (Edelweiss) Extract: An antioxidant that is skin soothing. Can strengthen the skins barrier and help the skins surface become more resistant to environmental aggressors.

↑Mangifera Indica (Mango) Seed Butter: An emollient that is a rich source of fatty acid and skins-soothing ingredients.

Amyl Cinnamal: Also called Alpha-Amyl Cinnamic Aldehyde. Smells like jasmine. Fragrance and therefore sensitizing.

Benzyl Salicylate: Fragrance that has a sweet, floral scent. Can cause negative reactions even in small amounts.

↓Hexyl Cinnamal: Jasmine-like fragrance. Can be sensitizing.

↓Limonene: Fragrance from citrus oils, pine trees or spices of mint. Can be sensitizing when exposed to air but otherwise a strong antioxidant and can calm skin.

↓Linalool: Fragrant component made of lavender and coriander. Can be sensitizing.

↓Fragrance: Can be sensitizing. Can also be called Parfum. When using the term fragrance, it is unknown if there is one fragrance or 20.

↓Hydroxycitronellal: Synthetic fragrance. Smells a bit like lily. Can be sensitizing.


The claims are pretty spot on. I did not get complete coverage, but I did get a great one.
It gave a matte and light finish, while making my skin look lighter, smoother and firmer.

I did not mix it with anything; so I cannot say anything about that, but otherwise it was quite accurate.


240 DKK – 32 Euro

Will I use it again:

I will most definitely use it up as it is really good and stays on for long. It is at the moment competing with my usual concealer and I have a hard time figuring out which one I love the most.

That is all for my Tarte Shape Tape review, and I would love to know if you have ever tried this concealer before and what you think? Leave me a comment dow n below, I would love to chat!

I hope you all have a happy life, one day at a time!


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